Analysis of China's plastic industry looking for new opportunities in adversity
Since the outbreak of the financial crisis in 2008, various industries around the world and various industries have been affected to varying degrees. Plastic, as one of the main raw materials for multiple production industries such as building materials, packaging, automobiles, electronics and home appliances, and information technology, has also been affected. According to the China Plastics Processing Industry Association, in the first quarter, China's synthetic resin output was 7.8 million tons, a decrease of 3.37% year-on-year; the output of plastic machinery was 298.9 million units, a year-on-year decrease of 35.74%.
Liao Zhengquan, president of the China Plastics Processing Industry Association, said that although the global economic recession has brought unprecedented difficulties to China's plastics industry, the crisis has also brought better opportunities for China's plastics industry to adjust.
China's market has broad prospects thanks to macro-industry policies of the country
Zhu Yulun, chairman of Adsale Group, said: "The Chinese government has successively introduced various rescue measures, including a 4 trillion yuan investment plan, a plan for the revitalization of ten major industries, and multiple increases in export tax rebates, which have strengthened the confidence of Chinese rubber and plastics companies. "
In response to the current situation of slowing exports and frequent trade barriers, Zhu Yulun suggested that China's domestic demand market is very large, and export-oriented enterprises can shift their focus to the domestic market. He took shoes as an example: "China holds 67% of the global market share, but at present, the average Chinese consumption of shoes per year is 1.8 pairs / person, compared with 8.7 pairs / person in the United States." In addition to the huge potential of the market itself In order to improve the quality of people's lives, government departments have increased investment in basic facilities such as education and housing in recent years, and have also played a positive role in encouraging domestic people to consume.
It is reported that, in order to alleviate the current export difficulties of plastic products enterprises, the state has successively introduced a series of policies to support the export of plastic products, increasing the export tax rebate rate of some plastic products to 13%, and raising some plastic products from the processing trade restricted category.
Experts point out that China's economy is expected to take the lead in recovering globally, and China's plastics industry will lead the global plastics industry to open up new market spaces. Enterprises should strive to do a good job in environmental protection and energy saving and the development of new products and technologies, increase product added value and technological content, strengthen confidence, seize opportunities, and prepare for the next period of economic activity.
Taiwanese enterprises have high hopes for the mainland market in the current economic environment. "The mainland market is considered to be the only market with business opportunities under the financial turmoil. It also brings together multinational companies and international procurement centers from around the world. On the mainland, it is equal to having both domestic and export market opportunities." Ni Fuquan, president of Taiwan Qiaofu Group, said that Taiwan To maintain their competitiveness in the mainland market, businessmen will continue to deeply cultivate the domestic demand market in the future, and even regard the mainland as the central point of spreading to the global market.
Hou Zhi'an, commissioner of the business group of the Taiwan Machinery Industry Association, revealed to reporters that as of now, the export volume of Taiwanese plastic machinery to the mainland market has increased slightly compared with the second half of last year. The trend of Taiwanese enterprises setting up factories in the mainland is becoming more and more obvious. One step will discuss the issue of reducing tariffs on plastic machinery.
Keeping up with market demand, expanding new areas of plastics applications
Although the plastics market is at a low ebb, reporters interviewed in Guangdong found that many plastics traders have shifted consumer demand from the trade of plastic raw materials to the direction of modified plastics. Through technological improvements, "selling salt into MSG prices" has become a new development of plastics. trend.
According to statistics, there are about 3,000 modified plastic enterprises in the country, of which Jinfa Technology is the largest manufacturer in Asia and the largest private enterprise in Guangzhou. Jinfa sold 400,000 tons of modified plastics last year, with sales of 10 billion yuan. It has topped the list for many years in the plastic modification industry upstream of home appliances and automobile bumpers.
As one of the founders of the company, Li Nanjing said that initially blond hair was only engaged in plastics trading. Later, it was discovered that there were many special materials that were needed by some customers, but could not be mass-produced, so they switched to plastic modification. At present, the business varieties are continuously subdivided, including household appliances, consumer electronics, computers and peripheral accessories, automobile bumpers, and also used for lighting equipment, building materials and military materials.
Experts point out that the financial crisis has brought economic pressure to many industries, downstream companies have seen wait-and-see phenomenon, and customers' investment willingness is becoming more and more conservative. In the face of these shocks, increase research and development efforts, respond quickly to customer needs, optimize plastic properties, and expand plastic application fields , Is the only rule to maintain competitive advantage.
Jinfa Technology also hopes to cooperate with Sinopec, PetroChina and other large enterprises to develop high-flow and high-impact ABS. This product is not too technically difficult. It is not uncommon in foreign countries, but it is still blank in China. The person in charge of the company also said that blond hair is optimistic about the market prospects of biodegradable plastic packaging, and is currently committed to using castor or corn and other crops as raw materials to produce fully degradable plastics.
In response to the need for earthquake resistance in construction, Yang Li, the secretary general of the Rubber Products Branch of the China Rubber Industry Association, believes that Chinese-made shock-absorbing plastic building materials are exported to foreign countries such as Japan, but have not yet been widely used in China. The future development potential of this market huge.
Chen Jiaxun, an associate professor at the Far East University of Science and Technology, said that although Taiwan ’s plastic raw materials and manufactured products are shrinking year by year from statistical data, this is because the industry has shifted from secondary processing and low prices to the production of precision industrial products and functional household goods. The formation of the industry's "illusionary shrinkage", the scope and depth of application areas continue to expand.
Han Weixin, executive vice chairman of the Zhejiang Plastics Industry Association, said that the plastic packaging industry will continue to grow this year, and plastic packaging containers will become the main growth point.
The building materials market has huge demand, becoming a new growth point for the plastics industry
Some plastic manufacturers are optimistic about the plastic building materials market. It is reported that in the next three years, the government will invest 170 million yuan for reconstruction in Sichuan. It plans to rebuild 17,000 schools, 9,700 medical and health institutions, 6,970 kilometers of municipal water supply networks and 5,300 kilometers of gas supply networks. In addition, the 2010 Asian Games in Guangzhou created a stadium construction project with a total value of 2 billion yuan. According to the latest national settlement project, the state will speed up the construction of a guarantee settlement project, with an investment of about 900 billion yuan by the end of 2010.
Yang Huixue, foreign trade manager of Tongxiang Guangsheng Plastic Industry Company, is optimistic about the unlimited business opportunities in the Chinese plastic building materials market. He introduced that Guangsheng Plastic Industry adjusted its product structure from the second half of last year and began to produce building profiles. Currently, building materials products account for 20% of the company's products. The reconstruction of Sichuan and the recovery of the real estate market will further stimulate the demand for plastic building materials products.
People in the industry believe that more than 30% of the country uses new plastic pipes, and the application rate in some provinces and cities is as high as 90%. Plastic wood has moisture-proof functions in building structural materials and low maintenance costs, which is a good material for reconstruction projects. , Most used in roofs, window frames, fences and sound insulation panels. With the popularization of plastic building materials, the requirements for environmental protection and energy saving, and the increase in promotion and application, the demand for various plastic building structural components and decorative materials, thermal insulation materials and other building plastic products will increase significantly. Plastic pipes, door and window profiles are also widely used in civil construction, such as drainage pipes and urban gas transportation. In the next 5 to 15 years, plastic building materials will become new consumption hotspots and economic growth points.